Are Auctions Redefining the Shopping Experience?
Oct 29 2021
If someone said that Bidding for a product could be the new way of confining the customer journey from awareness to purchase in a single step, with the ‘Best-in-Market’ price for all products listed, it would be mind- boggling to digest, considering the prevalence of E-Commerce platforms in assisting the ‘What we Buy, When do we buy, How do we buy, & Where do we buy from’ .
The bias in our head currently skews towards the belief that whatever is on offer at some of the leading E-commerce platforms is the best deal out there, it gives us the sigh of relief that disruption in terms of Price is at it’s optimal, and we draw comparatives to choose the one with the deeper discounts.
Bidzapp, a skill-based auction platform, with a gamified auction mechanism at the heart of it’s product, plans to offer a Value Proposition that would encourage the behaviour of the E-commerce consumers to have fun while shopping, and win products at upto 80% off on a daily basis through participating in the listed auctions, along with a promise of a reward every time you participate.
How does that make sense? If one could get products ranging from E-Gift Vouchers from some of the leading brands of our country such as Swiggy, Big Basket, Nykaa, HPCL, Nike, Decathlon, PayTm, PhonePe etc. to a wide range of Mobile Phones, TV’s, Laptops, other electronics & appliances, even going upto a Hyundai i20, TVS, Bike or a Honda Activa for Prices starting from as low as 20% of MRP. ‘THEY MUST BE USED’ – that’s what some will say. The simple answer to that is, Bidzapp only auctions BRAND NEW PRODUCTS & SERVICES from Brands or Authorised Sellers.
The last piece of the puzzle which could aggravate the change in customer behaviour is the time-span of auctions on Bidzapp, which are for a limited duration, ranging from 5-20 mins. To put things in perspective, You Download the App, Pay a minimal Entry Fee to participate in an auction of your choice, Play the Auction, and win an E-gift Voucher, a Mobile Phone, or a TVS Bike in the span of 30 minutes.
This disruption in the Customer shopping behaviour is slated to create an opportunity and fill a void in the current market, and auctions as a mechanism which could be considered as the gold standard for shopping, rather than being known for buying players in Sports, or getting Art collectibles.